Projects

Mandy Moore holds up a Whole Blends gift set in support of UNICEF

Partnerships and initiatives I’ve had a direct hand in guiding and executing. Click on the images to learn more.

Camden Council Image
Love Travels logo with text by Marriott Bonvoy

Technical + In-Kind Support

Customer Fundraising + Stakeholder Engagement

Product-based Fundraising + Influencer Marketing

Value Proposition + Fundraising Platform

african-female-washing-her-hands-with-water - UNICEF + Xylem Watermark partnership

Value Proposition + Fundraising Platform

A busy city street scene with pedestrians crossing at a crosswalk, traffic lights, and a bridge with large yellow and red signage reading 'CANDY' and 'LOCK'. There are police vehicles and colorful signs along the street, with historic brick buildings and a cloudy sky overhead.

“We are a complex organisation which is new to fundraising and, thanks to Laura’s knowledge and expertise, she was quickly able to decipher our institutional needs and help us make real progress in a short space of time. Laura helped us to shape and prioritise our asks, highlighting the type of stories and insights which would most appeal to donors. She also helped to hone our internal processes around partnership management, due diligence and reporting.”

Jess Goulson, Commercial and Business Partnerships Lead, Camden Council

Supporting the innovation team within Camden Council’s public health division to prepare to fundraise, focusing on Foundation and Corporate prospects.

Across 40 hours, I provided feedback on the initiatives value proposition, presentation of that proposition, and developed a workshop to help prioritize partnership opportunities. I provided recommendations on the Standard Operating Procedures (SoPs), created fundraising tools, including a pipeline dashboard to help track progress.

Impact: Assets road-tested in Summer 2026. Updates to follow.

Partner: Camden Council, Raise Camden

Year: 2026

Product-based Fundraising + Influencer Marketing

Mandy Moore wearing a blue sweater smiling while holding a gift set of Garnier Whole Blends hair care products in support of UNICEF.

Progressive management of the Garnier-UNICEF partnership in the US market to help re-position the Whole Blends haircare brand among a caring community of women and families.

I provided UNICEF messaging, briefed spokespeople, ensured compliance with United States cause marketing regulations. I also liaised with L’Oréal’s agency on an influencer marketing strategy, contributing to the production of an Instagram live, and an in-person Influencer event with brand ambassador at the time, Mandy Moore (pictured).

Impact: 5,600 educational and play-based activity kits, reaching up to 300,000 children, $3.9m

Partner: Whole Blends, Garnier, L’Oréal

Year: 2017-2019

A display wall with photos and informational posters about UNICEF's work supporting children affected by conflict, natural disasters, and emergencies, including images of children receiving aid and a Christmas tree partially visible on the right.

Customer Fundraising + Stakeholder Engagement

A woman with a rolling suitcase at hotel check-in counter, handing over a card to a male clerk inside a modern hotel lobby with hanging white pendant lights and wooden wall accents.

Since 1995, UNICEF’s Check Out for Children program with the Travel & Leisure industry has impacted millions of children through the voluntary actions of hotel guests who have donated $1 per night stayed, and the reception teams who champion the program.

Following Marriott’s acquisition of Starwood Hotels in 2016, the program was in jeopardy of being lost in the merger.

I was able to re-introduce the program to Marriott’s Social Impact team, demonstrating the fit with its Serve 360 CSR strategy and how the program drives a sense of community among employees under the new family of Marriott brands. Together, we were able to engage senior executives, property managers, including franchisees, and re-establish the program.

This provided the foundation for the partnership to develop over the past decade: New communications, engagement and fundraising opportunities have been developed including activating Bonvoy™ loyalty members on GivingTuesday™ and collaborating on the LoveTravels campaign in 2023.

Impact: $500k/year and growing. 4.5 million children impacted.

Partner: Marriott International

Year: 2019-2022

“Marriott is proud to continue its legacy of serving our world in collaboration with UNICEF.”

David Marriott, Chairman of the Board, Marriott International 

A young girl with wet hair and a red dress is playing at a water tap, splashing water on her face and smiling. The background shows a rural outdoor setting with rocks and dirt.

Technical + In-Kind Support

Global water technology company Xylem and its corporate social responsibility program Xylem Watermark aim to provide equitable access to safe water and sanitation (WASH) to support healthy lives and help build resilient communities.

Xylem’s partnership with UNICEF has flourished since its donation of $1 million to support UNICEF’s COVID-19 emergency response in 2020.

Through trust-building tactics and refining shared goals and understandings I was able to work with my counterpart to establish the terms for a five-year collaboration agreement. This MoU outlined the financial, technical, advocacy and In-kind support required to track towards shared goals.

Xylem is now providing technical expertise to UNICEF's WASH specialists, helping to identify climate-resilient approaches and technologies in areas such as borehole pumping and aquifer management, and in turn gaining insights into new markets and B2B customer segments.

Impact:: $1m+/ year. 6.6million people reached

Partner: Xylem

Year: 2020-2024

“Xylem Watermark is powered by the collective action of our customers, colleagues, and partners like UNICEF, who share a commitment to advancing water security for all. This evolution of our work together illustrates how collaboration and innovation can address the most pressing water challenges facing communities today.”

Vincent Chirouze, Managing Director, Xylem Africa